G-Loot was founded in 2013 in Stockholm, Sweden, by gaming enthusiasts who sought to democratize the competitive esports scene.
The team recognized that there was a demand from casual gamers, not just professionals, for opportunities to earn money playing their favorite games. These ranged from aspiring competitive players seeking entry-level tournaments and a ‘pro experience,’ to those looking to win small prizes when playing with friends or alone.
At the same time, advertisers, sponsors, and game publishers were looking for new ways to reach and retain an ever-growing potential market. They needed simple, scalable, and fully-customizable alternatives to hosting live tournaments and competitions.
By building a multi-platform solution, G-Loot brings competitive gaming to the maximum number of players, regardless of their skill, status, or aspirations. Our users have the chance, not just to compete, but to shape their own esports experience.